Back in 1957 a small dealership named Gene Brown Motors of Newton Corner, MA became the first dealership in New England to start selling a strange new imported vehicle – from Sweden of all places – called a ‘Volvo’. Things started out slowly, but a few years later in 1963, a young college graduate and budding entrepreneur named Ray Ciccolo pooled the proceeds from the sale of his Laundromat business and purchased the dealership. Ray didn’t have much confidence in the main brand at the dealership (anyone remember Rambler?), but he was intrigued by the potential of his Swedish import. From that wise piece of business acumen, a slice of local business history was made.
Ray started with a great product in a great location, with customers savvy enough to see that underneath the boxy skin was a quality vehicle that did the most important thing imaginable in a car: keep its occupants safe. So he took this great product and his great customers, changed the store’s name to Volvo Village, and did something that came naturally to him: he created a family environment within the store. Ray figured that if his employees enjoyed their time at work, they would pass their enthusiasm on to the customer and he would have a chance to succeed.
And succeed he did. Volvo Village grew and grew, and Ray acquired a 2nd Volvo store - Boston Volvo, near Central Square in Cambridge – as we officially became the Village Automotive Group. In the late 1980s we combined the 2 Volvo stores into one centralized location in Brighton, and also absorbed the old Alewife Volvo into our operation. Recently we've added locations on the South Shore in Norwell, and on the North Shore in Danvers. We are by far the largest Volvo dealer in New England, our Service and Parts operations are the largest in America, and we are recognized as one of the preeminent Volvo dealers in America. We also have added the Honda, Saab, Cadillac, Nissan, Hyundai, Audi and Porsche nameplates to our Group.
Thanks for taking the time to digitally stop by - we look forward to continually earning your business.
The Village Automotive Group includes such distinct and respected local dealers as Boston Volvo Village of Allston/Brighton, Cadillac Village of Norwood, Charles River Saab of Watertown, Honda Village of Newton Corner, Nissan Village of North Attleboro, Hyundai Village of Danvers, Volvo Village of Norwell, Audi Norwell, Porsche of Norwell, and Volvo Village of Danvers. To find out more about the history of Village Automotive and our founder Ray Ciccolo, please click over to our main Village Automotive site.